Owner, Fit For Reel by StudioFit
Sandy Gribbin is a cross-fit and a personal trainer with over 30 years of experience as a competitive, champion highland dancer and choreographer. As a teacher, she helps her students with the prevention of overuse injuries. She has a strong passion for helping dancers to feel confident and reach their potential through specific turnout exercises and effective training.
As a business owner, she struggled with having a clear and unified vision of her brand that would serve her target audience at the highest level. She had too many ideas in the beginning and her branding was inconsistent overall which caused a major disconnect with her target audience. As she was promoting her offers and services, she felt overwhelmed with a disjointed brand identity that left her audience with a confused vibe. Her day-to-day marketing became an overhaul which impacted not only her business growth but also became difficult to balance with her personal time.
As a result, we mapped out the goals that were specific to her business outcomes and also reconnecting her with joy for her teaching cross-fit and dance programs to her students.
We worked together for a period of 4 months:
After a period of 4 months:
We developed scalable brand assets that tied all her website and marketing efforts into a seamless experience. She was able to rely on a system that allowed her to spend more time with her family while having a brand where she felt proud to share with her community.
The new identity and style guide was implemented on her website where previously all her programs and courses were not on-brand. We shaped the essence of her brand that brought all her efforts into a streamlined version that elevated her brand presence. She now has a website that is her home and the main hub for her audience to navigate all her programs and courses under one roof. This eliminated all the extra steps and redundancies that were costing her time, money, and energy.
YOUR FREE 30-MIN BRAND CLARITY TO DISCOVER